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The Dream Factory - Fender Custom Shop
Hardcover

ÃâÆÇ»çHal Leonard
ÀúÀÚTom Wheeler
¾ÆÀÌÅÛ #00331976
ºÐ·®592 ÆäÀÌÁö
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• ÁöÁöžÀÇ Billy F Gibbons°¡ ¼­¹®À» ½è½À´Ï´Ù.

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- Contents -

Foreword
- by Billy F Gibbons

Introduction

1. Seeds and Roots
- Origins of the Custom Shop Concept

2. Setting Up Shop
- Mr. Stevens, Meet Mr. Page

3. First Guitars, Evolving Roles
- The New Mandate: Deliver Product, Be Timely, and Make a Profit.

4. Building a Team
- The Early Years

5. Forever Man
- Eric Clapton and the Custom Shop

6. The Great Leap Forward
- Spec Guitars and Big Numbers

7. Vintage Rising
- "The more we refined our Custom Shop product, the more we looked back to the vintage era."

8. Unleash The Fury!
- Big Hair and Batwings

9. The Set-Neck Fenders
- "They were the beginning of the 'price list', the Custom Shop's own product line."

10. The Halo Factor
- Artist Signature Guitars of the First Decade

11. Art Guitars and the Wow Factor
- "It's all about the sky's the limit."

12. Jump to Lightspeed
- Price Sheets and the Second Big Shift

13. The Cycle Continues
- Expanding the Team

14. Marketing Evolves
- Beyond the Phantom Flagship

15. The Designer/Signature Series
- Robben Ford, D'Aquisto

16. The New Old
- Relics and Time Machines

17. Sorcerers and Apprentices
- Master Built and Team Built

18. Getting Better All the Time
- Quality Control in the Factory and Custom Shop

19. Late-'90s Set-Necks, Showmasters, the Hendrix Monterey Pop Strat

20. The Pirates Of Corona
- Just a Bunch of Ragtag Guys

21. A New Vision
- Mike Eldred Takes the Reins

22. New Arrivals, New Energy
- Team Building, Post-'95

23. Wrapping up the Late 1990s
- Classic Player Strat, Artist Guitars, Artist Builders

24. Mojo Workin' in the New Millennium
- Tributes, the Woodstock Strat, Highlights 2000 - 2003

25. The Mermaids of Avalon and Other Tales
- Art Guitars of the Second Decade

26. 2004
- 50th Anniversary, Rory Gallagher and SRV Strats; Master Designs

27. 2005
- The Mary Kaye Tribute, Limited Releases, the Top-Scoop Strat, a New Master Design, Builder Selects

28. 2006: Moving Away From the Price List
- Beck and Blackie Tributes, More Limited Editions, Strat Pro

29. 2007
- 20th Anniversary Strat, George Fullerton, SRV/Lenny, Andy Summers, G.E. Smith, Crossroads Sun Strat, Builder Selects, Heavy Relics, Crash

30. From Catalogs to Limited Collections
- 2008: The Black Strat, Crossroads Antigua Strat, Heavy Relics, Yngwie Malmsteen Tribute

31. 2009: Themes and Variations
- Limited Collections, Limited Editions, Custom Deluxes, Limited Dealer Selects

32. The Golden Age

Photo Credits

Index


 

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